One thing that we have discovered, since we started finding local people who want to sell their home-cooked food to people in their neighbourhoods, is that talent is everywhere. We are fortunate enough to have experienced – first-hand – the sheer amount of talent that people from all backgrounds, professions and locations have when it comes to cooking food.

This concept is showcased, each year, on our TV’s – on the Great British Bake Off.

Every year, new contestants are filtered through and the lucky 12 that end up on the programme do a great job of showcasing the home-grown talent that so many people possess. In 2022’s show, we were able to witness Syabira’s incredible flavour combinations, Sandro’s consistently beautiful bakes and Abdul’s charming creations.

The Great British Bake Off, and more so its contestants, do a really great job of displaying how skilled people can be at producing different food-based creations. They display their skills that have been developed – not in restaurants or professional kitchens – but in their own homes! 

But why is that so important?

So many incredibly talented people that are skilled enough to get on the Great British Bake Off don’t end up on the show. For some, this could spell another year of not having a platform to enjoy the pleasures of baking. A passionate baker may not bake as much as they would like to, simply because they don’t have the money, don’t have the time, don’t have the tools – but we have found a way to bring baking back to life!