Feed your Ambition: The Era of the Side Hustle

Feed your Ambition: The Era of the Side Hustle

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A side hustle is any additional work on top of your usual 9 to 5. Always wanted to dip your toes into a passion project? Then a side hustle is for you.

Life is too short not to be doing the things you love, but imagine if your passions could help pay the bills too. Your day job may be just cutting it, but everyone knows a little extra in the bank can go a long way.

It comes as no shock that 70% of young Brits are embracing the world of the side hustle; pursuing a second job from your own home may be the game-changer you need that not only makes your pocket happy but also gives you the financial freedom you’ve always wanted.

But what exactly is side hustle?

The best part of pursuing a side hustle is that is can be entirely moulded around your lifestyle. Imagine doing something you love, where you choose your own hours, and you get paid – bonus! It gives you the flexibility of being your own boss, with all the perks, without the commitment of making it your full-time gig.

Pre-pandemic, the side hustle community was rocketing, having grown 32% in the past decade. Covid-19 dramatically shook up the British economy, with almost 10 million people on a furlough scheme by December 2020, and UK unemployment predicted to reach 2.6 million by the middle of 2021, leaving even more people turning to see what they can do from home to pass the time and make a bit of extra cash. It’s no surprise that Google Trends data shows that searches for the terms ‘productivity’ and ‘time-management hit a five-year high in 2020, with the number of searches for ‘how to make more money growing year-on-year.

Whether you’re saving up for a house, wanting to explore your creative side or acquire a new skill, the benefits of taking on a side hustle are immense.

Airbnb is the perfect example of a thriving platform, paving the way for businesses in the sharing economy. The idea of offering a room in your home to a stranger is not one we ever thought would make a dent in the holiday rental market, but their glaring success proved otherwise, providing thousands of homeowners with a sweet monthly bonus. Imagine if selling your favourite home-cooked dishes to your local community could do the same. After all, sharing is caring.

"All About The Cooks has found the solution to starting your own side hustle"

All About The Cooks has found the solution to starting your own side hustle, while also being a part of the home-cooking revolution, even for those who are unsure where to begin. Maybe you are not sure how to locate a customer base, advertise your food or ensure your kitchen is food hygiene safe.

Connecting talented home-cooks to busy customers, our easy-to-use online platform takes away all the stress in between, providing delicious, authentic meals to people all over Bristol.

Food is about bringing people together, which has become particularly important in the past year. So, whether you are a trained chef wanting to try out your own menu, or the holder of a secret family recipe you cannot wait to share, we are here to help. Have your meals paid for in advance, connect with new people all over the city and share your love for cooking, all while putting a smile on people’s faces, as many of our current cooks can testify.

Nikos, City Centre

Nikos is one of our city-centre cooks, specialising in Greek, Middle Eastern and Mediterranean delights. He works his passion for cooking around his day job as a duty manager in a hotel.

When asked what he thought the biggest benefits were from pursuing a side gig from the comfort of his own kitchen, he said ‘I get to do what I really love in my own free time, make a bit of money on the side and make other people happy with my food – I think that’s a triple win scenario!’.

His advice for anyone wanting to start their own side hustle is to ‘organise your free time correctly, start small and make sure you know your customers’. Most importantly, he says, ‘you have to enjoy yourself when cooking’. He admits that it can sometimes be a challenge, ‘but a happy customer is definitely a good pay off!’.

Nikos recommends his Spinach and Feta pie – ‘the epitome of perfection in simplicity!’. Check out Nikos’ page and his other mouth-watering dishes here.

Mrunal, Patchway

Mrunal, based in Patchway, is another one of our cooks who dedicates her Fridays and Saturdays to sharing her take on Indian street food with the local community. She balances this with her primary job as an aerospace engineer during the week.

She found the biggest gain from pursuing her own side hustle through All About The Cooks was ‘meeting lots of like-minded people’. Also, she says, ’you get instant gratification, and the expressions on people’s faces are very rewarding’.

Her advice for prospective side hustlers is to ‘keep your food as authentic as possible’, and ‘do your research!’. She is thankful for our platform, saying ‘it’s good for cooks wanting to start their own business’.

Check out Mrunal’s ‘vibrant and yummy’ Mumbai-inspired dishes here.

If, like Nikos and Mrunal, you think you fancy yourself a little kitchen side hustle, start by reading more about how it all works today!

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Blueberry Pancakes | Recipe | AATC

American-style blueberry pancakes

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Simple, delicious and a real treat. These blueberry pancakes are an absolute classic and can be topped with any fruit. We love the banana and blueberry combo. Enjoy!

Ingredients

Method

Mix the flour, baking powder and a pinch of salt.

Beat the egg with the milk.

Make a well in the dry ingredients and whisk in the milk to make a smooth batter.

Beat in a knob of butter and add a handful of blueberries.

Heat a dash of sunflower oil in a non-stick pan.

Drop a tablespoonful of the batter per pancake into the pan to make pancakes about 8cm across.

Cook for 2 to 3 minutes, then flip to cook on the other side until golden brown.

Drizzle in maple syrup and more blueberries or fruit of your choice

Serve and enjoy!

 

 

 

Rating: Easy
Time: 20 minutes
Makes 8-10 pancakes

Real food by real people. The story so far

Real food by real people. The story so far

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All About The Cooks Founder, Claire Ladkin, reveals how a jar of homemade lemon curd started her on a mission to revolutionise the way we eat at home.

take a look at our talented Bristol Cooks

When Claire Ladkin purchased a jar of home-made lemon curd from the Square Food Foundation in 2018, she had no idea that it would spark an idea for a social impact initiative and exciting new e-commerce venture.

Two years on from that pinnacle purchase, and during a global pandemic, Claire has successfully launched All About the Cooks in Bristol, an online marketplace and brand-new concept, enabling the city’s clever home-cooks to sell their food online.

Now firmly on a mission to make it easy for people to eat real food made by local people, here’s the story so far from the inspiring founder, a woman driven to create greater connections within the communities we live in.

The idea

Well, it all started in 2018, with a friend of mine saying “wouldn’t it be great if you could have takeaway food from home-cooks”. But the idea of cooks waiting around in their kitchens for orders to come through didn’t quite seem to work, but it did resonate with me. I had always wanted to make it easier for people to eat real food rather than products mass-produced in factories.

Several months later, I went to Square Food Foundation for a meeting and bought a jar of home-made lemon curd. Every time I used it, it felt special. It tasted delicious and I had a ‘what if’ moment. What if it was easier to buy delicious homemade food online? And, what if I could do something to make it easier for people to discover food made by talented people living nearby? Then I started to think about how I would find these extraordinary people in Bristol.

My six-year involvement in the food sector in Bristol helped in getting conversations started with potential cooks. I knew from the outset that the business needed to heavily invest in the cooks joining the platform. And it wasn’t long before the word had spread in the cook community throughout the city and enquiries from those wanting to share the food they love to make, came rolling in.

“I had always wanted to make it easier for people to eat real food rather than products mass-produced in factories”

Empowering people and giving choices

Although the technology behind the idea is complex and high-functioning, and although I’m not a techy person, I believe that this is a business that needs to be founded by a middle-aged woman. It’s a business about food and people. Technology is just the thing that makes it happen; but it can’t happen without it.

At All About The Cooks, we recognise that people love to cook, yet we are also aware that there are a lot of barriers. It requires commitment, a website, and people become nervous about hygiene controls. When I was at home with my children when they were younger, I would have loved to have worked from home creating my own food, but it was inaccessible.

“I believe that this is a business that needs to be founded by a middle-aged woman. It’s a business about food and people”

We want to give people the moral support to do their own thing. All About The Cooks is about empowering people. And, even if someone ends up being a huge success on the platform and ends up moving on to set up something on their own, I would think that was massive success for us – it would be brilliant to see that happen.

So, this platform is for those people who have a talent and want to use that to share their food and earn money.

The launch

In October, we officially opened for business. Within just 48 hours of the launch, I had messages from 16 more cooks eager to find out more and potentially join us. In the past few weeks, 84 orders have been fulfilled, 349 products have been bought and nearly £3,000 has gone into our cooks’ pockets, plus we have dozens more cooks hoping to join the platform.

The moment that made we cry was getting the first revenue. Somebody bought something through the platform, and it all worked. That day, our part of it was very small but the cook made over £100 and I found that really satisfying. I remember thinking to myself, this is what it’s really all about.

I also know we have people, mostly women, selling and sharing food through the platform, who wouldn’t be doing it otherwise. I feel a great sense of pride in knowing that we are enabling people to make money from something they are good at. To see the social impact that I had envisaged happening by looking at money going out to pay cooks is really rewarding.

“The moment that made me cry was getting the first revenue… That day, our part was very small but the cook made £100 and I found that really satisfying. I remember thinking to myself, this is what it’s really all about”

The future

Bristol is the perfect place to launch this new initiative because, when it comes to food, where Bristol goes, others follow. It is an ambitious project, and I am an ambitious woman. The vision is simple; to revolutionise the way we eat at home. And the future is exciting. I want authentic home-cooked food, made by locals, to be easy to buy wherever you are.

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